>>IWC Schaffhausen: Engineering Time since 1868

A book about the foundation of the watchmaking company. Order it now!







By P. Coelho, M. Fritz and E. Bilal

Passion, tradition, perfection and the highest levels of technical sophistication all this is represented by the name of IWC Schaffhausen. Its head office and principal production site in Schaffhausen are the result of one of the most interesting stories about the foundation of a company in the watchmaking industry.

>>Jaeger-LeCoultre Reverso Squadra Chronograph GMT Palermo Open

This is the new Reverso Squadra Chronograph GMT Palermo Open, which was originally announced at SIHH 2010, in January. Developed in association with Argentinian polo champion Adolfo Cambiaso, this new model is the first Reverso with a rubber-coated 50.5 x 34.9 mm case combined either with stainless steel or pink gold (limited series of 500 timepieces).

>>Franck Muller Conquistador Grand Prix Tourbillon Watch

It is pretty wild, and sort of ridiculous at the same time. Franck Muller pushes itself into the realm of luxury sport watch aesthetics. In a way, it feels like what Audemars Piguet did with the Royal Oak Offshore, only here with Franck Muller. This is the tourbillon version of the watch, but there is also a (much less expensive) chronograph version. It comes in titanium and Egral or rose gold. Over $100k, and massive in size.

>>Parmigiani Fleurier Bugatti Super Sport

Parmigiani Fleurier launched the car inspired Bugatti Super Sport timepiece. A super watch made in conjunction with the world's fastest production car, the Bugatti Veyron 16.4 Super Sport. The car is an amazing feat in engineering as is this new Bugatti timepiece from Parmigiani, this version has been fully redesigned. The new watch is arguably better looking, and maintains an unmistakable look, much like a Bugatti super car. The design is more restrained, the case is sleeker and it is much more wearable. The excellent design perfectly blends subtle Bugatti Veyron elements, without being quite as loud as the previous model, and that is definitely a good thing.

>>IWC Adventure Ecology Edition Fetches €31K

IWC recently auctioned its unique platinum Ingenieur Automatic Mission Earth Edition “Adventure Ecology”. The sale raised €30,800, the entire proceeds of which is being donated to the "Sculpt the Future Foundation”.

>>ROGER DUBUIS - Excalibur Chronograph

The new subtly remodelled Excalibur collection has been modernised.






Press release

Excalibur Chronograph

>>Bell & Ross BR01 Tourbillon Airborne Limited Edition Watch

If you didn't get enough of the Bell & Ross BR01 Airborne you'll love the new Tourbillon Airborne.The skull in square shape adopts the BNB Concept made (from back when it was around) tourbillon movement used first in the Bell & Ross BR01 Tourbillon. The movement has a regulator style of telling the time, tourbillon, power reserve indicator and torque indicator. Check out the carbon fiber plates in the movement as seen on the back of the watch. Weird? Sure it is, but an interesting novelty from Bell & Ross, and limited to just 20 pieces - with a cost of $150,000 a pop.

>>Zenith Elite Captain Watch

>>Forsey Edition Historique

It was with somewhat mixed emotions earlier this month that we learnt of the decision by master craftsmen Greubel Forsey to end the production of their breathtaking Double Tourbillon 30° Contemporaine models (which includes Vision and Secret models.) We say mixed emotions because on the one hand it is always a little sad to farewell such an iconic timepiece, however, at the same time one can’t help but be excited by the prospect of what amazing new invention will be unveiled to fill its place.

>>Victorinox Swiss Army Infantry Vintage Chrono

Victorinox Swiss Army has just announced plans to release three new mechanical chronographs for winter 2010, called Infantry Vintage Mechanical Chronos. All three versions are powered by the robust and accurate mechanical self-winding Valjoux 7750 chronograph movement, and all share the same 44 mm stainless 316L stainless steel case, however, the black version features a Black Ice® PVD coated stainless steel 316L case (additional $200 for PVD treated version).