>>IWC Adventure Ecology Edition Fetches €31K

IWC recently auctioned its unique platinum Ingenieur Automatic Mission Earth Edition “Adventure Ecology”. The sale raised €30,800, the entire proceeds of which is being donated to the "Sculpt the Future Foundation”.

Purchased by a buyer from the UK, the platinum timepiece is water-resistant to 12 bar, is housed in a case which features protective shoulders for the crown, and is powered by the IWC-manufactured 80110 calibre.

The stainless steel version of the timepiece was worn by crew members of the recently completed, IWC-sponsored Plastiki expedition. Led by David de Rothschild, they travelled from San Francisco to Sydney in a boat largely constructed from used water bottles to highlight the damage inflicted on our oceans by plastic waste.

As official sponsors of the charitable venture, IWC held the auction to pay tribute to its successful completion as well as to help continue its legacy. The money generated by the sale will be given to the "Sculpt the Future Foundation” (a UK-based organisation) who will channel it into an ongoing project called the "Plastiki Pod".

“As a CO2-neutral company, we are particularly pleased that the proceeds from the auction will be used to support inspiring ideas in the struggle against environmental pollution,” said IWC CEO Georges Kern. "It means that the basic idea behind the Plastiki expedition will live on.”

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