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Zenith calls the watch the "Elite Captain," which sounds just as cheesy. The "Elite" part of the name comes from the collection - which is a mid range of models from the 'reinvented' luxury brand. I believe that most Elite watches have in-house made Zenith movements. At least the Elite Captain does. Zenith has been offering watches with in-house made calibers at prices that are comparatively very reasonable - starting in the $5k - $6k range I believe. Not sure about the price of the Elite Captain, but with its relatively simple three-hand date automatic Caliber Elite 670 movement, it shouldn't be too much.
In steel or gold, the Elite captain comes in a few versions. Each in a 40mm wide case with various dial colors. The model here with its swanky looking metal bracelet and sharp dial is my favorite. It is a very handsome watch in a classic sense, quite the direction that Zenith is trying to take. Enough watches like this and they just may succeed. Looking at it again, it is starting to feel like a solid alternative to a basic Rolex Oyster Perpetual watch. What do you think? Look for the new Elite Captain watch soon.
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