>>TAG HEUER - Maria Sharapova Welcomes the Tesla Roadster

Brand ambassador Maria Sharapova welcomed the TAG Heuer Tesla Roadster to American soil, in Manhattan Beach, Calif.





Press release


The tennis champion, wearing her white TAG Heuer Formula 1 ceramic and stainless steel watch and the TAG Heuer sunglasses she designed, drove the TAG Heuer Tesla roadster around the streets of Manhattan Beach, catching the eyes of beach-goers and fellow drivers alike.

>>TAG Heuer and the Porsche Club of America

TAG Heuer celebrates 55 years of the Porsche Club of America (PCA) by manufacturing a 55-piece limited edition for the largest single-brand club in the world. It is no coincidence that the PCA has chosen TAG Heuer as its partner for the limited edition watch, which is based on famous racing heritage.

>>TAG HEUER / BONHAMS - Unique 150th anniversary

Bonhams reveals a unique 150th anniversary Heuer watch to be sold for charity in december





Press release

Funds to go to Green Cross International, supported by Tag Heuer through Leonardo DiCaprio partnership

>>TAG Heuer Aquaracer 500M Automatic Chronograph (44MM)

Water - Tag Heuer's deepest design source.






Press Release

The "AQUARACER 500M AUTOMATIC CHRONOGRAPH (44MM)"

The Swiss brand’s constant search for better performance in and on the water has led to some of its greatest luxury design achievements, including this year’s new AQUARACER 500M Chronograph and AQUARACER 500M Full Black.

TAG Heuer’s passion for the dreamworld of open seas and the demanding challenges of professional diving and sailing is as legendary as its love for the open road and the world of motor sports. The Swiss brand patented its first water-resistant case in 1895 and launched its first water-resistant wrist chronograph in 1939. In 1942, it presented its first regatta stopwatch, the YACHTING timer. The Heuer SOLUNAR (1949) was the world’s first watch with tide indicator, and the MAREOGRAPH-SEAFARER (1950) was the first chronograph with a tide level indicator and regatta dial counter on a sub-counter.

In 1968, it began outfitting boats with the NAVIA, a water-resistant instrument for boat dashboards. It also brought out the SKIPPER, a mechanical chronograph with regatta countdown, which was re-edited in 1972 as an automatic chronograph version.

In 1982, the 2000 SERIES was launched. Designed by Jack Heuer, the 2000 was the first line of professional sports watches equipped with the now-famous

“TAG HEUER 6 FEATURES”:

1) Scratch-resistant domed sapphire crystal with anti-reflection treated interior
2) Screw-in crown with double safety gaskets to prevent dust or water penetration
3) Water resistance guaranteed to 300 meters
4) Luminescent hands, hour markers and bezel scale for easy reading underwater
5) Unidirectional turning bezel to ensure error-free elapsed dive-time measurement
6) Double-safety, quick-action bracelet clasp to prevent accidental opening.

TAG Heuer Celebrates 150th Anniversary With Event in Basel Honoring Environmental Activist, Actor Leonardo DiCaprio

TAG Heuer today kicked off a celebration of its 150th anniversary at an invitation-only event for more than 600 guests, honoring actor and climate change activist Leonardo DiCaprio for his dedication to saving the environment. DiCaprio has an ongoing partnership with the company that benefits the NRDC and Green Cross International.

The evening – dedicated to the pioneering spirit of innovation – also served as the launch for the Odyssey of Pioneers - a unique travelling roadshow that will showcase TAG Heuer’s finest timepieces of past, present and future in 15 cities, between March and October 2010.

>>Details of Monaco V4

Description: There have been some great bargain watches featured here over the last couple of weeks, but here is something from the other end of the spectrum- a fantastic unworn TAG Heuer Monaco V4 .read more...

>>TAG Heuer Carrera Calibre 360 & Carrera Day-Date

In 2006 TAG Heuer released four limited edition Carrera 360 models- White Gold, Rose Gold, Stainless steel and black PVD. The watches marked a turning point for TAG in the development of its own in house movements. Although based on an ETA movement, TAG developed a complex chronograph module that achieves 360,000 vibrations per hour, 10 times of the El Primero movement and allowing timing to 1/100 of a second. So a real landmark watch, and at a real landmark price for TAG- between $12,000 and $25,000 depending on the model- serious cash for any watch and well above the price of most Tag’s.read more...

>>TAG Heuer Targa Florio

The TAG Heuer Targa Florio was released in 2001 and marketed as tribute to the famous Italian road race, despite actually drawing its inspiration from the Heuer Flieger (German for “Pilot”) watches of the 1930s.

The early 2000s were a renaissance period for lovers of the TAG Heuer re-edition series, with TAG releasing a steady stream of watches that drew their looks from the old Heuer catalogue.

The Targa Florio was one of three new re-edition watches announced as part of the classics series. The highest profile of these 2001 releases was the blue TAG Heuer Monaco in the Steve McQueen colours- up until that point, the Monaco that had been available from the late 1990s had only been available in black and silver. Alongside the new blue Monaco was the Calibre 36 version of the TAG-read more...

>>TAG Heuer Silverstone re-edition launch

TAG Heuer celebrated the launch of the new Silverstone re-edition by holding a launch event last night at the Mclaren Technical Centre outside of London. The event also marked the 25th anniversary of the relationship between Mclaren and TAG Heuer, which was a good excuse to get Lewis Hamilton into Alain Prost’s 1986 Mclaren-TAG F1 car.read more...

>>Tag Heuer – Synonymous with Reliability, Precision & Endurance

As the number one luxury online watch blog,swisswatches-online.blogspot.com is aware that many people have a passion and love for watches. Those who visit our web site seek out only the finest luxury watches to be found, and TAG Heuer is a watch that meets those requirements and more. Having established itself as a leading producer of prestigious sports watches and chronographs, the Tag Heuer Company was founded in 1860 by Edouard Heuer in Switzerland. His deep passion for sports motivated his desire to create a series of patents and innovations ultimately bringing to the world a watch that is respected as one of the finest in technology, performance and design. Accordingly, TAG Heuer watches have timed major sporting events internationally since the early 1900's and continues to this day to be part of major sporting events. Well known for their reliability, precision and endurance, TAG Heuer’s exacting standards are unrivaled in performance and beauty in the watch industry.read more...

>>Tag Heuer Formula 1

Designed with the assistance of world class Formula 1


Tag Heuer Formula 1

Designed with the assistance of world class Formula 1 racecar driver Fernando Alonso, the new Tag Heuer Formula 1 series is a reflection of his laidback, athletic image. Alonso holds two back-to-back World Driver Championship titles and truly understands the importance of keeping good time, strength and agility. These are the elements he brought to the table to develop sporty Tag Heuer Formula 1 watches for both men and women. read more...

>>Reasons Why TAG Heuer Watches Are Such Popular Online Purchases

Reasons Why TAG Heuer Watches Are Such Popular Online Purchases

There are many luxury brand watches available to consumers these days however few stand out as much as TAG Heuer brand watches. These Swiss-manufactured watches have been produced since the mid-1800's which gives individuals an idea of just how good and highly coveted this luxury brand of watch truly is. Today, many online watch dealers which base their sales in luxury brand items can see the popularity of this type of watch simply by viewing their sales thereof. There are a few reasons why TAG watches are so highly coveted by the masses and are popular online purchases.read more...

>> Be Fashionable With Tag Heuer Replica Watches

Women are born to love beauty. They may sacrifice their hardly owned money on just a designer handbag or a brand wristwatch. However, this is not a long-lasting strategy for those women with common income. Therefore, they go to replica watches or other for substitute because the imitations are all sold at very cheap prices but in chic design.

Among so many famous watch brands, Tag Heuer is one of their favorites. Being considered as a blend of complication, elegance and fashion, these outstanding timepieces, especiallyTag Heuer Formula 1 or Tag Carrera, are warmly welcomed by a large number of faddists. However, all of them are sold at hefty prices. read more...

>>TAG HEUER LAUNCHES ITS FIRST IPHONE APP: Monaco V4

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>>The Masters of Speed & TAG Heuer Formula 1

The TAG Heuer Dream Team of Formula 1 Drivers Lewis Hamilton, Kimi Räikkönen and Heikki Kovalainen.

The luxury Swiss watchbrand goes full throttle with new TAG Heuer Formula 1 timepieces developed and tested by TAG Heuer’s peerless team of F1 ambassadors

The TAG Heuer Formula 1 Series: Timekeeping talismans of TAG Heuer’s unrivalled F1 legacy.

The newest members of the TAG Heuer Formula 1 Series not only inherit the formidable timing technology and expertise TAG Heuer has accumulated over decades of intense F1 involvement. They also benefit from the hands-on input of their hard-driving F1 Ambassadors. read more...

>>Lewis Hamilton and His TAG Heuer Formula 1

The young British driver, Lewis Hamilton, joined the McLaren Mercedes Vodafone team this year, alongside Fernando Alonso and will make his debut at the Formula 1 World Championship. Lewis Hamilton began karting at the age of 8 and was very soon spotted by Ron Dennis who saw in him a rising Formula 1 star. In 2002, he moved up to racing cars, winning the English Formula Renault championship the following year. In 2004, he moved on to the F3 Euroseries, where he notched up 15 victories, 10 of the fastest times and 13 pole positions and where, a year later, he won the title. His rise continued in 2006 as he won the GP2 championship with the ART Grand Prix team. This young prodigy’s career, made up of eagerly accepted challenges, will flourish this year in Formula 1 as he joins the two-time world champion, Fernando Alonso, as part of the McLaren Mercedes Vodafone team. read more...

>>Professional Golf Watch

First golfer to win four consecutive major championships. It is both his character and his achievements that make Tiger Woods unique. He is the youngest placer to have won 3 green jackets, he won the US Open in 2000 by an incredible 15 shots, and he has a total of 9 major championships to his name.

In 2001 he became the first golfer in history to hold all four major titles at once. Outside of golf, Tiger is one of the greatest sports champions in history. With his personality and his results, he is a perfect example of prestige and performance which are so important to TAG Heuer.

Tiger Woods has been closely involved with the development of a completely new watch, the first professional golf watch specifically designed to meet the unique ergonomic requirements of the game. read more...

>>Maria Sharapova with TAG Heuer Formula 1 Glamour Diamonds

Off the court, her beauty and grace have charmed the world of fashion; she has been featured in leading magazines and she has led the launch of her own perfume.

While she is determined, audacious and passionate, she is also extremely feminine.No other champion so clearly symbolizes the blend of sport and seduction.

Maria is involved in the development of the read more...

>>Carrera Automatic Chronograph Day-Date With Leonardo DiCaprio

A three-time Oscar nominee, winner of the Golden Globe for Best Actor for The Aviator, winner of the Silver Berlin Bear award for Best Actor for Romeo + Juliet, and 2009 Golden Globe nominee for Best Actor for his latest film Revolutionary Road, Leonardo DiCaprio has won more acclaim than most actors of his generation. He achieved mythic box-office status as Jack Dawson in Titanic, history’s highest-grossing film ever. On the strength of this one film alone, DiCaprio could have cruised from one mainstream blockbuster to the next.

He didn’t.

Which is what makes DiCaprio the consummate TAG Heuer ambassador. Like TAG Heuer, DiCaprio is driven. Like TAG Heuer, DiCaprio takes risks. Like the brand, DiCaprio has the ingenuity to take a winning formula and change it for the better.

A deeply engaged activist, DiCaprio has a long history of environmental philanthropy. He speaks regularly on ecological issues and is a prominent board member of the Natural Resources Defense Council (NRDC). read more...

>>TAG Heuer Aquaracer Calibre 5 500M

The most resistant and reliable timepiece of its generation, it is also one of the most versatile — a high-performance, go-anywhere, do-anything sportswatch that redefines the standard codes and conventions of luxury Swiss watchmaking.

HOW MUCH PRESSURE CAN YOU RESIST?

Pressure? The only pressure is the one we put on ourselves. This is the driving force behind the new AQUARACER 500M CALIBRE 5, a luxury watch inspired by the extreme requirements of professional deep-sea diving.

Pushing the limits: The AQUARACER 500M CALIBRE 5 surpasses the depths and bounds of reliability, precision and prestige. read more...