>>IWC-Partners with Designer 3.1 Phillip Lim for Fashion Week Fall/Winter 2010 Menswear Show

Friday, February 12th 2010 - Swiss watchmaker, IWC Schaffhausen (International Watch Company) partnered with 3.1 Phillip Lim for his first ever Fall/ Winter 2010 menswear show. The collaboration is IWC's first partnership with a fashion house.

"IWC is so excited to be working with such a visionary. Phillip defines the "IWC" guy - he is classic, understands true quality and is definitely "in the know." For us, it made perfect sense to partner with him on the launch of his first men's collection. We know it will be a huge success and look forward to future collaborations together," says Benoit de Clerck, President IWC North America.read more...