>>Artya For One Of A Kind Luxury Art Watch Creations

While at the Geneva Time Exhibition 2010 recently I got to meet with one of my modern watch making heroes, Yvan Arpa. I have discussed his exploits during his time at Romain Jerome, and his new project is Artya. In addition, he will be designing a line of watches for Volna. Artya is interesting concept that could only come from a mind like Arpa's. An artist himself, he sees a large niche for watches made by talented people who consider themselves artists above only watch makers. Arpa is also interested in exclusivity. For that reason, each and every Artya watch will be totally unique - as well as relatively affordable. In a time when a totally unique watch costs over $100,000, how is it possible that Artya watches will mostly cost under $10,000? read more...